UX Fund Matures, Up 39.3%: Teehan+Lax, an Ontario-based experience design company, set up an experimental fund around companies that base their worth on brand and user experience.
The result speaks for itself. The chart above compares the UX Fund with the Nasdaq, S&P 500, Nasdaq 100 and the NYSE from Nov 1, 2006 to Nov 1, 2007.
More details about the fund are here.
Monday, November 12, 2007
Experimental Fund Proves UX Matters
Subscribe to:
Posts (Atom)
